Resume

Faith is nothing without the work to become better.

EDUCATION

2006 - 2008 Temple University

Bachelor’s Degree in Advertising

Philadelphia, PA.

2006 - 2004 Midland College

Associate of Arts

Midland, TX

wORK HISTORY

2016 - Present South Bay International

Marketing Director

Rancho Cucamonga, CA

2014-2016 ISCA Technologies

Marketing Manager

Riverside, CA

2012-2013 Battery Systems

Marketing Manager

Garden Grove, CA

2011-2012 VRTC

Marketing Manager

Torrance, CA

2009-2011 Omnific Advertising

Senior Media Strategist

Costa Mesa, CA

2008-2009 Honda Motor Company

Marketing Associate

Cerritos, CA

Duties

Awards & Achievements

  • Temple University Athletic Scholarship

  • Softball Team Captain

  • Atlantic 10's Commissioner's Honor Roll

  • Batted .313 (26-for-83) while hitting two home runs, tallying 11 RBI, and scoring 22 runs.
    Ranked third on the team in runs...Tallied a .446 slugging percentage.
    Stole six bases in six attempts.
    .970 fielding percentage.

During attendance, Temple University's advertising program was ranked top ten in the country.

  • Midland College Athletic Scholarship

  • Softball Team Captain

  • Academic honors

  • All-Western Junior College Athletic Conference Team

  • 05' Season RBI Team Leader (43), .346 Avg. & 4 home runs

  • 06' Season Most Stolen Base

  • - Conceived, developed, designed, and implemented, marketing strategies, campaigns, and trade shows for a sales team of 400+ salesmen and 50+ branch locations in the United States

    - Concentrated on working with traditional and current social media outlets to drive sales from both B-to-B and B-to-C customers

    - Coordinated and supervised sales meetings, training seminars, and tradeshows

    - Consulted for the E-commerce department, Apex Battery, while working at the retail level.

    - Designed and coordinated the setup for all retail showrooms and trade show events from concept to completion

    - Project Manager for all marketing efforts

  • - Managed all projects for retail sales and marketing efforts.

    - Developed, organized, and reported all projects to the Owner and Vice President.

    - Oversaw marketing staff and sales efforts for over 500 products including accounts involving government agencies, distributors, and retail customers.

    - Increased retail sales from 2014-2015 by 209% using marketing, SEM/SEO (Search Engine Marketing/Search Engine Optimization), improving customer service, and retention rates.

    - Launched products and planned all efforts within research and development, registration, packaging, photography, ad copy, print, and posting products online for the following websites: Shopify, Amazon, eBay, and Pinterest.

    - Developed packaging and product prototyping with a Makerbot 3D printer and Photoshop.

    - Managed all E-commerce and distributor accounts.

    - Responsible for coordinating all commercialization projects, marketing and advertising for the company

    - Managed, coordinated, and organized all smartsheet projects for Business Development, Chemistry, Biology, Accounting, and Logistics departments.

    - Conducts regular technical training. Takes pride in being ISCA’s go-to person for organization, problem solving and technical issues.

    - Collaborated with upper management to write and edit business. contracts, non-disclosure agreements, and material transfer agreements

    - Created PowerPoint files for national and international business meetings.

    Collaborated with private companies and government agencies to acquire grant funding for research and development.

    - Responsible for all public relation projects and media buying.

    - Managed conferences and trade show events.

    - Managed sales account provided marketing materials for B2B & B2C sales.

    - Assisted the registration team with licensing, registration, and trademarking.

    - Increased E-commerce activity from a variety of online media channels and expanded market share.

  • - Managed all projects for retail sales and marketing efforts.

    - Developed, organized, and reported all projects to the Owner and Vice President.

    - Oversaw marketing staff and sales efforts for over 500 products including accounts involving government agencies, distributors, and retail customers.

    - Increased retail sales from 2014-2015 by 209% using marketing, SEM/SEO (Search Engine Marketing/Search Engine Optimization), improving customer service, and retention rates.

    - Launched products and planned all efforts within research and development, registration, packaging, photography, ad copy, print, and posting products online for the following websites: Shopify, Amazon, eBay, and Pinterest.

    - Developed packaging and product prototyping with a Makerbot 3D printer and Photoshop.

    - Managed all E-commerce and distributor accounts.

    - Responsible for coordinating all commercialization projects, marketing and advertising for the company

    - Managed, coordinated, and organized all smartsheet projects for Business Development, Chemistry, Biology, Accounting, and Logistics departments.

    - Conducts regular technical training. Takes pride in being ISCA’s go-to person for organization, problem solving and technical issues.

    - Collaborated with upper management to write and edit business. contracts, non-disclosure agreements, and material transfer agreements

    - Created PowerPoint files for national and international business meetings.

    Collaborated with private companies and government agencies to acquire grant funding for research and development.

    - Responsible for all public relation projects and media buying.

    - Managed conferences and trade show events.

    - Managed sales account provided marketing materials for B2B & B2C sales.

    - Assisted the registration team with licensing, registration, and trademarking.

    - Increased E-commerce activity from a variety of online media channels and expanded market share.

  • - Project Manager for Mission Foods. Liaison between clients, account executives, and creative services.

    - Created memos, estimates, invoices, reconcile accounts, scheduled meetings, conference calls, and presented proposals to clients

    - Maintained budgets for clients and campaigns

    - Coordinated and supervised promotions for marketing events that are in-store, outdoor, on a United States tour, and participated in festivals

    - Media planning and buying for large accounts

    - Developed, maintained, and monitored campaigns through extensive reporting

    - Executed media plans and placed buys for campaigns exceeding one million dollars using radio, television, outdoor, guerrilla, online and POP materials

    - Created contracted partnerships with vendors to save money for both agency and client while also increasing profits

  • -Project Manager for DDA (Directory Distributing Associates) account.

    -Performed clerical and administrative duties as the agency’s utility player when needed or asked.

    - Composed extensive client reporting, memos, estimates, invoices, purchase orders, insertion orders and materials for business meeting presentations

    - Presented proposals to clients

    - Wrote ad copy for print, radio, and television. Designed artwork for print ads and OOH (out-of-home)

    - Composed media plans through historical data, market research reports, quantitative and qualitative research

    - Wrote creative briefs for campaigns

    - Negotiated rates for traditional media outlets and SMS (Short Message Service) campaigns

    - Provisioned routing phone numbers, monitored ads, and composed a complete report at the end of each campaign

    - Managed accounts that exceeded one million dollars for Directory - Distributing Associates

    - Provisioned and launched Google Adwords ads, keywords, budget, and landing pages

    - Completed audits for Omnific as well as reports for Directory Distributing Associates

    - Composed extensive and detailed handbook for company operations

    - Ensured client satisfaction and project completion

    Increased Omnific’s profits by 40%

    Reconciled accounts and company finances. Experience with accounts payable/receivable

  • - Created Assets and content for Cars.com listings.

    - Performed customer service tasks, administrative duties, monitored and maintained online inventory and campaigns.

    - Recruited and maintained a customer base for the dealership

    - Increased foot traffic to the dealership through campaigns and promotions

    - Executed tasks for monthly promotions to current and potential customers

IndustrIES

Furniture / Mattress / Bedding

Science / Semiochemicals

Batteries / Energy

Advertising Agency

Advertising Agency

Automotive

Marketing Proficiencies

Bringing a mix of marketing expertise, business understanding, creativity, vision, and big ideas to life!

Executing tasks, elevating brands, and maximizing creativity to a new level that propelled growth and development.

3D Modeling/Rendering/Imagery

Blogs

Branding/Licensing

Copywriting

Email Marketing

Graphic Design

Growth Marketing

Onboarding

Packaging

Photography

Presentations

Project Management

Product Information Management

Public Relations

Sales Collateral

SEM/SEO

Social Media/Influencer Marketing

Standard Operating Procedures

Trademarks & Patents

Video

Websites

Technical Proficiencies

Microsoft Office / SharePoint / Teams

Creative: Adobe Photoshop / Illustrator / InDesign

Storage and Sharing: Dropbox / Google Docs

Project Management: Smartsheet / Trello

E-commerce: Shopify / Amazon / Retail Portals / Bazaarvoice

Enhanced Content: Syndigo / A+ Content / Waymore Content

Website: Shopify / Squarespace / GoDaddy

Accounting: Quickbooks

Product Information Management: Amber Engine

Email Marketing: Constant Contact / Mail Chimp

Social Media Management: Sked Social

SEM: Google Adwords / SEM Rush

& More

Values

Audacious Dreamer

Willing to sweep the floors

Grit

Respectful

Humble

Resilient

Courageous

Aspirational Values

Customer Centricity

Developing & Mentoring Teams

Executional Excellence

Personal & Professional Growth

Table-Stakes Values

Accountable

Flexible

Insatiable Learner

Passionate

Collaborative

Empathetic

Transparent

Proactive

Organized

High-Level Performer

Utility Player